Athletics Ireland

Biofreeze Irish Runner 5k

Content Collaboration with Athletics Ireland Race Series and Irish Runner.

About

Sport Narrative recently teamed up with Athletics Ireland and The Irish Runner Magazine to create an engaging sports content campaign following the Biofreeze Irish Runner 5K event. This collaboration aimed to highlight the event and the vibrant running community around it online.

Successful Campaign

Our team planned a mini-campaign, crafting three dynamic reels along with stories and a post for both Instagram and Facebook. By leveraging our speedy production and unique visual storytelling techniques, we crafted content that was fresh, resonated with fans and participants alike, boosting the engagement and reach.

The reels achieved significant attention and engagement, with the first reaching over 12k views and second reel garnering a heated interest at 17k views.

See Sport Narrative on Instagram.

See Athletics Ireland, Race Series and Irish Runner