Athletics Ireland
National Senior Championsip
Content Collaboration with Athletics Ireland.
About
Sport Narrative collaborated with Athletics Ireland on a sports content campaign covering the events of the National Senior Track & Field Championship. This collaboration aimed to bring the most important moments of the event to the social media audience at a flash speed while maintaining a creative and captivating appeal.
Successful Campaign
Our team was present on both days, capturing the action and dynamic essence of each discipline. We crafted three dynamic reels featuring some of Ireland’s top athletes such as Rhasidat Adeleke, Israel Olatunde and Sarah Lavin.
Leveraging our fast production and visual storytelling techniques, we created content that was seen and enjoyed by many fans while the event was still running and fresh on everyones’ mind. In turn the fast turn-over of quality content bolstered and multiplied the online engagement from the audience.
Our content achieved significant attention online, with the first reel reaching over 14k views 630 likes and second reel garnering a heated interest at 16k views 940 likes organically in a short period of time.
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